SMRT: Moving Stories

 SMRT: 30 Years

In 2017, SMRT celebrates 30 years of MRT operations.

Delivering a world-class transport service that is safe, reliable and customer-centric is at the heart of what we do.

As Singapore’s iconic train operator, we carry more than two million passengers on our train network daily. Throughout our 30 years of service, we have connected communities and transformed the way people live, work and play.

As we embark on our next leg, your journey matters. We look forward to the boundless opportunities to continue serving you and delivering safe and reliable travel experiences.

Our colleagues work tirelessly round the clock. Here are some of their stories.

 

“When the government first started recruiting for MRTC, I was young and raring for a challenge, so I went for the interview. They asked me whether I saw myself as a ‘railway man’. At that time, I was just a young engineer and did not understand the full implications of this question. Now, after 30 years in the industry, I can now say that I am.”

Vincent Tan, Senior Vice President, Corporate Services & Rail Operations

 

“I recall conducting a survey at Toa Payoh where I had to observe the traffic flow of people around the area. This helped to determine where to site the exits for the Toa Payoh MRT station.”

Chua Lee Na, Senior Planning Officer

 

“I had the honour of being selected to be the train operator of the first train to carry the VIPs and passengers from Toa Payoh to Yio Chu Kang MRT station.”

Hoong Mau Sui, Passenger Train Operator

 

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Win an exclusive SMRT Trains Thumbdrive!

Question: Who was the Guest of Honour when MRT operations began on 7 November 1987?

Email your name and answer to Editors@smrt.com.sg by 24 September 2017.

 

Five winners will be picked from this week’s online giveaway.
Answers and winners will be published on this blog by 29 September 2017.
All winners will be contacted via email.

 

SMRT: Working For You

 30Years Anniversary Logo

In 2017, SMRT celebrates 30 years of MRT operations.

Delivering a world-class transport service that is safe, reliable and customer-centric is at the heart of what we do.

As Singapore’s iconic train operator, we carry more than two million passengers on our train network daily. Throughout our 30 years of service, we have connected communities and transformed the way people live, work and play.

As we embark on our next leg, your journey matters. We look forward to the boundless opportunities to continue serving you and delivering safe and reliable travel experiences.

 

Improving Reliability

Our renewal works on the North-South and East-West Lines (NSEWL) will ensure fewer train breakdowns, smoother rides and shorter waits.

Rail Renewal A
Rail Renewal B

Please refer to the Trains Operations Review 2017  for more information.

 

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Win an exclusive SMRT Trains Thumbdrive!

Question: How many wooden sleepers on the NSEWL were replaced?

Email your name and answer to Editors@smrt.com.sg by 24 September 2017.

Five winners will be picked from this week’s online giveaway.
Answers and winners will be published on this blog by 29 September 2017.
All winners will be contacted via email.

Graphics: SMRT Trains Ltd. Operations Review 2017.

SMRT Campaign featured in Europe

Many of our commuters would remember that we launched the ‘We’re Working On It’ campaign two years ago. Conceptualised in 2015, the campaign sought to inform the public of our rail transformation efforts. We featured our colleagues who were working tirelessly round the clock to provide better and more comfortable rides for our commuters.

Two years later, many inside and outside the organisation remember the slogan, and agree that it was a memorable campaign – one that went on to bag local and international awards. The campaign was recently highlighted in a publication by Union Internationale des Transports Publics (UITP), or the International Association of Public Transport. UITP is a non-profit international association, recognised for its work in advancing the development of sustainable mobility. It is the only worldwide network to bring together the whole public transport sector and all sustainable transport modes.

In a publication released this month, UITP sought to raise awareness and acknowledge the link between the attractiveness of public transport companies as mobility service providers for customers and the attractiveness of public transport companies as employers of choice for existing staff and potential candidates. It said that companies like SMRT had to pay close attention to its own branding, as well as the general perception of the industry, in order to attract the best talent.

While this was initially a commuter-targeted initiative, it noted that SMRT obtained improved recruitment results, as well as improved customer satisfaction. It was also observed that complaint rate dropped significantly despite more intensive track renewal work being carried out. The article highlighting the “We’re Working on It” campaign was subsequently carried in The Guardian, a newspaper in the United Kingdom.

“Employees can also be public transport’s finest champions as well as providing fuel for its greatest critics. A campaign by Singaporean operator SMRT shows how employees can be great brand ambassadors. The ‘We’re Working on It’campaign humanises SMRT by using employees to front its advertising, presenting staff as part of the community, so commuters can relate to them as a mother, father, brother or sister. It also expressed SMRT management’s recognition of employees’ hard work.”